Career Highlights
First Loyalty Program
AAdvantage program benefits travelers based in cities throughout the US who frequently fly around the world. Earn miles for every AA or OneWorld Alliance flight. Can also collect miles from Citi credit card and use toward rental cars, hotels, and cruise lines
US Airways Merger
American Airlines and US Airways joined forces on October 17, 2015 in an $11 billion deal designed to create the world's largest airline
2017 Airline of the Year
AA was selected by the ATW's editorial board in recognition of the phenomenal achievements by American's employees. AA rewarded its employees with free plane tickets
OneWorld Alliance
If AA doesn't fly to your destination, AA encourages you travel with one of the partner airlines made up of the world's leading airlines serving nearly 1,000 destinations in 150 countries
Welcome
We're Glad You're Here
Who We Are
We are Estefania and Valentina and we want to work for American Airlines. We believe in using our names and American's as the tool needed to make positive changes in ourselves, as well as the company's. We look up to American Airlines and we want others to look up to us. Having gained our newly acquired skills from the Masters of Science in Marketing program, we are ready to tackle a big name company such as American Airlines to provide the best customer service experience. We believe we make a great team in keeping American Airlines the top airline-not only as a means of transportation, but an overall name that represents
“Trust, Dependency, and Friendship.”
Weaknesses
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Dependance on Demand
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Customer Dissatisfaction
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Delays
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Lost Baggage
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Inflight Experience
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Focus on domestic flights
Areas For Continued Development
Threats
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Customer Reviews
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Competing Airlines
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Low fare service providers
Opportunities
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Increase in Demand
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Increase Partnerships
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Improve Amenities
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Improve international flights
Political
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Government Intervention
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Travel Bans
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Passengers favored over airline
Economic
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Fluctuating Fuel Prices
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High Labor Costs
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Terrorism
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Recession
Social
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Fear of unsafe travel
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Staff Layoffs
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Unsatisfied Customers
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Emergence of Millennials
Technological
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Improve Efficiency
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Internet Expansion
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Social Media
Environmental
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Disease Outbreaks
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Weather
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More conscious on protecting the earth
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Inflight Recycling
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Legal
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Employee Safety
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Antitrust Laws
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Discrimination Laws
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Increased lawsuits
Marketing
After an intensive 10 months learning everything about Marketing, we are ready to penetrate this head on. We will aim to maximize profits through developing the sales strategies that match customer requirements.
Sales
American Airlines is keen on giving the customers what they want. We want to work with the customers to find new wants and create new solutions with a smooth sales process.
Operations
We would love to be involved with the production and provision of services. We can bring in a new mindset to ensure the organization is running as well as it possibly can, with a smooth efficient service that meets the expectations and needs of the customers.
Development
We want to work closely with the company to acquire new customers and sell services to existing ones. This role is crucial and we have the ambition to expand and diversify the clientele.
Where We'll Belong
Contact Us
Why This Matters
When we think of airlines, we imagine luxury and opulence as well as comfort and convenience. Beneath the surface, airlines are caught in a cycle of higher operating costs, lower profits, and decreasing margins due to various factors. Although passengers might not notice these aspects, these are eventually factors that trigger them to write a bad review or choose a different airline in future travel.
We must keep an eye on AA's expected future debt reduction, capacity expansion, and future margins. This is important since analysts believe that airline margins have peaked. We also need to keep an eye on the industry, since fundamentals impact a company's valuation multiple.
By improving global travel and the economic outlook, this would bring a positive change for AA.
How We Can Help
AA could expand more aggressively by partnering in lucrative markets such as the Asian, East Arab, and African markets.
Enhance the international flight experience. Major investors can help generate revenue for making international service better.
American Airlines is highly rated and an excellent carrier. It should take these opportunities of being the top airline and overcome the issues mentioned above to soar even higher. By taking advantage of these opportunities, AA will overcome the problems and retain customer loyalty, as well as bring in new customers.
AA can open a hub that represents a world-class international gateway to the Eastern market. Have it based out of Los Angeles like how Miami currently represents the Latin American segment.
We know that the UAE and European airlines have high quality amenities and services. We must create a relationship with these investors to ensure international travel change. We'd create a marketing campaign about how AA could be the first American airline that exposes these experiences to its customers.
http://atwonline.com/daily-news/american-airlines-2017-atw-airline-year
https://www.unicefusa.org/supporters/organizations/companies/american-airlines
http://wish.org/ways-to-help/giving/airline-miles#sm.00012w2chcv1cwo11lr1jo4esgkco
http://www.theactivetimes.com/content/airlines-most-likely-lose-your-luggage/slide-4
https://www.aa.com/i18n/customer-service/about-us/history-of-american-airlines.jsp
http://travel.usnews.com/rankings/travel-rewards/airline-rewards/american-airlines-aadvantage/
http://c.hub.aa.com/american-facts/CRR-Report-2016.pdf
https://www.statista.com/topics/2425/american-airlines-group/
http://marketrealist.com/2016/06/shipping-index-fell-17-year-year-week-23/
http://www.usatoday.com/story/news/2015/09/22/ebola-airlines/32497989/
About the Data
Technology is rapidly changing and companies need to adapt to the changes in order to succeed.
With millennials being the most demanding customer, we must adapt to their way of thinking. By hiring more employees who understand their language, we can have them respond to their inquires via social media. This not only allows the communication between the airline and the customer, but to the public who can view the interaction between the two.
Disease outbreak can easily be transmitted from passenger to passenger due to the amount of the amount of time spent in a confined area.
Diseases can easily spread. AA can show their token of concern about passenger health by providing disinfecting wipes so that they may clean their area at their convenience.